Programme focus and content
The programme will deal with key issues concerning the start up, nurturing, growth and management of new ventures, with specific focus on ventures in new emerging knowledge based fields such as Information Technology, Electronic Commerce, etc. Successful development and growth of such ventures poses challenges requiring integrative and high level application of technical innovation, entrepreneurship, business incubation, technology management, and professional management systems.

Research has strongly pointed out the success of such ventures depends to a significant extent on the abundant capacity to provide innovative leadership by the new venture entrepreneurs and their ability to steer the ventures through long phases of risk and uncertainty inherent in this type of activity. Moreover they need to develop strong "network" of community of stake holders, resource providers, academic institutions, etc in order to maximize the chance of success. In summary, New Venture Management represents a holistic amalgamation of knowledge, skills and aptitudes drawn from three key domains : Technology, Entrepreneurship and Business Management. The programme content is designed to reflect the above view point.

Specifically the core and application topics to be covered in the programme are as follows :

1.Key features of innovation and technical entrepreneurship
2.New Venture Cycle and characteristics of different phases.
3.Development of Information Technology Industry in India and export performance
4.Case experiences of setting up New Ventures in IT and related areas in India.
5.Technology Business Incubation (TBI)
6.Business Plan formulation
7.Models of funding and structuring new ventures
8.Marketing of products and services, particularly IT services.
9.IT strategy and implementation
10.Enterprise Management System
11.E-Commerce Ventures and their management requirements
12.Business Intelligence System
13.In Class Comprehensive workshop
14.Field visit to leading IT firms for first hand experience and interaction.
All the participants will be provided with full sets of course materials and other programme kit.

Venue and duration
The programme will be held from 4th to 18th March 2002. A field visit will be organized to selected IT companies during the programme. The programme will be held at SJMSOM, I.I.T Bombay, Mumbai from March 4th to 13th and March 14th to 18th at Bangalore. Field visits will be organized both in Mumbai and Bangalore.

Target Group
20 participants from the Chinese agencies and enterprises will attend the training course.