New Multimedia Advertisement Tool
Our partner, a Hungarian SME has developed a new multimedia advertisement tool, called “BLUEIMAGE” multimedia box which is a complex advertising/marketing tool for custom POS, business or system level commercial advertising use The client is interested in finding suitable license or distribution partners. Background information Classic advertisement is dying. Traditional advertising elements of marketing mix (e.g. flyers, promotional SMS, etc.), used on their own, do not reach the appropriate stimulus threshold most of the time. The objective of this invention was to integrate the traditional and guerrilla marketing elements in a way to create a qualitatively new and efficient advertising tool. At present, no other multimedia box of similar complexity is available on the market. Innovation of the technology The given technology facilitates the application of advertising/marketing access methods, available separately so far and generally used independently of each other, in a complex way. It unites the traditional Bluetooth advertising function with Wi-Fi technology and other multimedia functions (audio and visual display, connectivity and control of peripheral units such as displays, "Magic Mirror", etc.). The compound hardware elements of the system are integrated by innovative software. The individual tools can be integrated on a network level and can be managed online on a system level.
Sector: Media Technologies
Country: Hungary
Area of Application: Potential areas of use • Complex advertising/marketing tool for custom POS, business or system level commercial advertising use. • Complex information tool for business, public administration, tourism, etc. use.
Keywords: multimedia communication, bluetooth advertisement, wireless advertisement
Advantages: Main advantages • Bluetooth messages are forwarded parallel through several dozens of channels to Bluetooth-enabled devices in any file format. • A sophisticated and reliable Bluetooth system. • Wi-Fi – Bluetooth synchronization (to access less “Bluetooth-friendly” devices), with authorization configuration options. • 17" touch-screen display (and at the same time control) interface, built-in speakers. • Connectivity of peripheral units (LCD displays, “Magic Mirror”). • System level, online manageability.
Environmental aspects: Not Applicable
Development Status: Commercial Prototype
Legal Protection: Trade Mark
Technical specifications:
Transfer Terms: Joint Venture , Technology Licensing , Research Partnerships
Target Countries: World Wide
Estimated cost (US$):
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Contact Person: Laser Consult Ltd (Hungary)
Address: H-6701 PO Box 1191.
City: Szeged
Country: Hungary
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